Sheena Iyengar Quotes About Cause

Browse 8 famous quotes of Sheena Iyengar about Cause.

"When heuristics don't yield the results we expect, you'd think we would eventually realize that something's wrong. Even if we don't locate the biases, we should be able to see the discrepancy between what we wanted and what we got, right? Well, not necessarily. As it turns out, we have biases that support our biases! If we're partial to one option—perhaps because it's more memorable, or framed to minimize loss, or seemingly consistent with a promising pattern—we tend to search for information that will justify choosing that option. On the one hand, it's sensible to make choices that we can defend with data and a list of reasons. On the other hand, if we're not careful, we're likely to conduct an imbalanced analysis, falling prey to a cluster of errors collectively known as "confirmation biases." ~ Sheena Iyengar
"One could even argue that we have a duty to create and pass on stories about choice because once a person knows such stories, they can't be taken away from him. He may lose his possessions, his home, his loved ones, but if he holds on to a story about choice, he retains the ability to practice choice." ~ Sheena Iyengar
"In America we tell our parents to bring their child home and put him or her in a crib; as they get older, children sleep in they own room not in Mom and Dad's room. What are we training them for? It's independence, because that's what being empowered is all about." ~ Sheena Iyengar
"Too many choices can overwhelm us and cause us to not choose at all. For businesses, this means that if they offer us too many choices, we may not buy anything." ~ Sheena Iyengar
"What leads us astray is confusing more choices with more control. Because it is not clear that the more choices you have the more in control you feel. We have more choices than we've ever had before." ~ Sheena Iyengar
"At its best, choice is a means by which we can resist the people and the systems that seek to exert control over us. But choice itself can become oppressive when we insist that it is equally available to all. It can become an excuse for ignoring inequities that stem from gender or class or ethnic differences, for example, because one can blithely say, "oh, but they had a choice! We all have choices." ~ Sheena Iyengar
"The less control people had over their work, the higher their blood pressure during work hours. Moreover, blood pressure at home was unrelated to the level of job control, indicating that the spike during work hours was specifically caused by lack of choice on the job. People with little control over their work also experienced more back pain, missed more days of work due to illness in general, and had higher rates of mental illness—the human equivalent of stereotypies, resulting in the decreased quality of life common to animals reared in captivity." ~ Sheena Iyengar
"Recommendations and categorization are both useful features to seek out when trying to make a difficult decision, because they can benefit our choices in two ways. They make the decision in question easier by allowing us to borrow the knowledge of experts or crowds, and they also help us to develop our own expertise more rapidly than we would if we chose without assistance. Learning what others consider good and relevant provides us with a general overview of a given field, catalyzing our understanding of it and the development of our preferences within it." ~ Sheena Iyengar
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If some one loves a flower, of which just one single blossom grows in all the millions and millions of stars, it is enough to make him happy just to look at the stars. He can say to himself, 'Somewhere, my flower is there . . .' But if the sheep eats the flower, in one moment all his stars will be darkened . . . And you think that is not important!"
Author: Antoine De Saint Exupéry

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