Sheena Iyengar Quotes About Choose

Browse 8 famous quotes of Sheena Iyengar about Choose.

"We're born with the desire, but we don't really know how to choose. We don't know what our taste is, and we don't know what we are seeing." ~ Sheena Iyengar
"Why is choice powerful, and where does its power come from? Do we all choose in the same way? What is the relationship between how we choose and who we are? Why are we so often disappointed by our choices, and how do we make the most effective use of the tool of choice?How much control do we have over our everyday choices? How do we choose when our options are practically unlimited? Should we ever let others choose for us, and if yes, who and why?" ~ Sheena Iyengar
"Too many choices can overwhelm us and cause us to not choose at all. For businesses, this means that if they offer us too many choices, we may not buy anything." ~ Sheena Iyengar
"When the options are few, we can be happy with what we choose since we are confident that it is the best possible choice for us. When the options are practically infinite, though, we believe that the perfect choice for us must be out there somewhere and that it's our responsibility to find it. Choosing can become a lose-lose situation: if we make a choice quickly without fully exploring the available options, we'll regret potentially missing out on something better; if we do exhaustively consider all the options, we'll expend more effort (which won't necessarily increase the quality of our final choice), and if we discover other good options, we may regret that we can't choose them all." ~ Sheena Iyengar
"When we speak of choice, what we mean is the ability to exercise control over ourselves and our environment. In order to choose, we must first perceive that control is possible." ~ Sheena Iyengar
"The ability to choose well seems to depend in no small part upon our knowing our own minds. And when we ask for more choice, we seem to be saying, "I know what I want, so however much choice you give me, I will be able to pick out the thing that I want." We firmly believe that no matter how many alternatives we're given, ultimately we'll know which door we prefer to walk through. Yet, paradoxically, asking for more choice is also an admission that we don't always know what we want, or that we are changeable enough that we cannot know what we want until we are in the moment of choosing. And it's clear that after a certain point, the amount of time and energy directed toward choosing counteracts the benefits of the choice." ~ Sheena Iyengar
"A clear right answer and the opportunity to change the options? This is the chooser's dream." ~ Sheena Iyengar
"when people are given a moderate number of options (4 to 6) rather than a large number (20 to 30), they are more likely to make a choice, are more confident in their decisions, and are happier with what they choose." ~ Sheena Iyengar
Quotes About choose

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Being a kid growing up with Kurosawa films and watching Sergio Leone movies just made me love what it could do to you, and how it could influence you - make you dream."
Author: Antoine Fuqua

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