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Top Sheena Iyengar Quotes

Browse top 58 most favorite famous quotes and sayings by Sheena Iyengar.

Favorite Sheena Iyengar Quotes

1. "Choosing is a creative process, one through which we construct our environment, our lives, ourselves." ~ Sheena Iyengar
2. "Knowledge should be a public good, and I want my ideas to have as much exposure as possible." ~ Sheena Iyengar
3. "Choice is more than picking 'x' over 'y.' It is a responsibility to separate the meaningful and the uplifting from the trivial and the disheartening. It is the only tool we have that enables us to go from who we are today to who we want to be tomorrow." ~ Sheena Iyengar
4. "Life hands us a lot of hard choices, and other people can help us more than we might realize. We often think we should make important decisions using just our own internal resources. What are the pros and cons? What does my gut tell me? But often we have friends and family who know us in ways we don't know ourselves." ~ Sheena Iyengar
5. "Balancing hopes, desires and an appreciating of the possibilities with a clear-eyed assessment of the limitations: that is the art of choosing." ~ Sheena Iyengar
6. "The expansion of choice has become an explosion of choice." ~ Sheena Iyengar
7. "We're born with the desire, but we don't really know how to choose. We don't know what our taste is, and we don't know what we are seeing." ~ Sheena Iyengar
8. "When companies try to guess what consumers want, they essentially make the choice for consumers." ~ Sheena Iyengar
9. "Being a Sikh meant having to do what Mom and Dad said, and going to temple, and Mom and Dad choosing who I would marry. But going to an American school taught me that I was the one who's supposed to make those choices." ~ Sheena Iyengar
10. "I could wear makeup today, and one person would say it looks bland, another would say it looks fake, and another might tell me I look really natural. Everyone is convinced their opinion is the truth, and that's what I struggle against." ~ Sheena Iyengar
11. "If we ask for more and more material for the construction, i.e. more and more choice, we're likely to end up with a lot of combinations that don't do much for us or are far more complex than they need to be." ~ Sheena Iyengar
12. "If you have the feeling of choice, if you feel free, you will be better off. And when I say better off I mean that if people feel they have control over their lives, they call in for fewer sick days from work. They have a lesser probability of having a heart attack or stroke. They live longer. They're happier." ~ Sheena Iyengar
13. "What affected people's health most in these studies wasn't the actual level of control that people had in their jobs, but the amount of control they perceived themselves as having." ~ Sheena Iyengar
14. "Why is choice powerful, and where does its power come from? Do we all choose in the same way? What is the relationship between how we choose and who we are? Why are we so often disappointed by our choices, and how do we make the most effective use of the tool of choice?How much control do we have over our everyday choices? How do we choose when our options are practically unlimited? Should we ever let others choose for us, and if yes, who and why?" ~ Sheena Iyengar
15. "We do the same thing in our own lives, embracing information that supports what we already prefer or vindicates choices we previously made.After all, it feels better to justify our opinions rather than challenge them, to contemplate only the pros and relegate the cons to the back of our minds. However, if we want to make the most of choice, we have to be willing to make ourselves uncomfortable. The question is, if we are willing, how exactly do we go about fortifying ourselves against these biases?" ~ Sheena Iyengar
16. "the way we frame information for ourselves or for others can make a big difference in how we see and respond to choice. Every time we encounter new information or reexamine old information, we're influenced by its presentation. We can use framing to our advantage, but sometimes it has a negative impact on the quality of our decisions." ~ Sheena Iyengar
17. "When heuristics don't yield the results we expect, you'd think we would eventually realize that something's wrong. Even if we don't locate the biases, we should be able to see the discrepancy between what we wanted and what we got, right? Well, not necessarily. As it turns out, we have biases that support our biases! If we're partial to one option—perhaps because it's more memorable, or framed to minimize loss, or seemingly consistent with a promising pattern—we tend to search for information that will justify choosing that option. On the one hand, it's sensible to make choices that we can defend with data and a list of reasons. On the other hand, if we're not careful, we're likely to conduct an imbalanced analysis, falling prey to a cluster of errors collectively known as "confirmation biases." ~ Sheena Iyengar
18. "One could even argue that we have a duty to create and pass on stories about choice because once a person knows such stories, they can't be taken away from him. He may lose his possessions, his home, his loved ones, but if he holds on to a story about choice, he retains the ability to practice choice." ~ Sheena Iyengar
19. "Consumers presented with six choices on an item were twice as likely to buy as consumers overwhelmed with 24 varieties of the same item." ~ Sheena Iyengar
20. "In America we tell our parents to bring their child home and put him or her in a crib; as they get older, children sleep in they own room not in Mom and Dad's room. What are we training them for? It's independence, because that's what being empowered is all about." ~ Sheena Iyengar
21. "Too many choices can overwhelm us and cause us to not choose at all. For businesses, this means that if they offer us too many choices, we may not buy anything." ~ Sheena Iyengar
22. "What leads us astray is confusing more choices with more control. Because it is not clear that the more choices you have the more in control you feel. We have more choices than we've ever had before." ~ Sheena Iyengar
23. "Like the swimming rats in Richter's experiment, we can survive for only so long without solid ground beneath our feet; if the choices aren't real, sooner or later we will go under. It's important, therefore, that we examine our assumptions about choice and that we openly discuss how, when and why it falls short." ~ Sheena Iyengar
24. "At its best, choice is a means by which we can resist the people and the systems that seek to exert control over us. But choice itself can become oppressive when we insist that it is equally available to all. It can become an excuse for ignoring inequities that stem from gender or class or ethnic differences, for example, because one can blithely say, "oh, but they had a choice! We all have choices." ~ Sheena Iyengar
25. "The quality of health care continues to improve, and people are living longer, but these developments mean that we're likely to eventually find ourselves in a situation in which we're forced to make difficult choices about our parents, other loved ones, or even ourselves that ultimately boil down to calculations of worth and value." ~ Sheena Iyengar
26. "When the options are few, we can be happy with what we choose since we are confident that it is the best possible choice for us. When the options are practically infinite, though, we believe that the perfect choice for us must be out there somewhere and that it's our responsibility to find it. Choosing can become a lose-lose situation: if we make a choice quickly without fully exploring the available options, we'll regret potentially missing out on something better; if we do exhaustively consider all the options, we'll expend more effort (which won't necessarily increase the quality of our final choice), and if we discover other good options, we may regret that we can't choose them all." ~ Sheena Iyengar
27. "Your enjoyment of the chosen options will be diminished by your regret over what you had to give up. In fact, the sum total of the regret over all the "lost" options may end up being greater than your joy over your chosen options, leaving you less satisfied than you would have been if you had had less choice to begin with." ~ Sheena Iyengar
28. "The ability to choose well seems to depend in no small part upon our knowing our own minds. And when we ask for more choice, we seem to be saying, "I know what I want, so however much choice you give me, I will be able to pick out the thing that I want." We firmly believe that no matter how many alternatives we're given, ultimately we'll know which door we prefer to walk through. Yet, paradoxically, asking for more choice is also an admission that we don't always know what we want, or that we are changeable enough that we cannot know what we want until we are in the moment of choosing. And it's clear that after a certain point, the amount of time and energy directed toward choosing counteracts the benefits of the choice." ~ Sheena Iyengar
29. "A clear right answer and the opportunity to change the options? This is the chooser's dream." ~ Sheena Iyengar
30. "The less control people had over their work, the higher their blood pressure during work hours. Moreover, blood pressure at home was unrelated to the level of job control, indicating that the spike during work hours was specifically caused by lack of choice on the job. People with little control over their work also experienced more back pain, missed more days of work due to illness in general, and had higher rates of mental illness—the human equivalent of stereotypies, resulting in the decreased quality of life common to animals reared in captivity." ~ Sheena Iyengar
31. "Our beliefs about how much personal control people have over their lives, which are shaped in part by the level of individualism to which we have been exposed, also play an important role in our preferences for allocating choice." ~ Sheena Iyengar
32. "Reflective processing allows us to handle highly complex choices, but it is slower and more tiring than the automatic system. It requires motivation and significant effort." ~ Sheena Iyengar
33. "our lives are shaped for better or worse, to move forward along largely unmapped terrain. to what extent can you direct your own life when you can see only so far and the weather change quicker than you can say?" ~ Sheena Iyengar
34. "valuing the condition of having options over the quality of the options can sometimes lead to decisions that don't serve us well." ~ Sheena Iyengar
35. "Recall Aesop's fable of the fox and the grapes. After trying in vain to reach the grapes, the fox gives up and wanders away, muttering, "They were probably sour anyway." The fox's change of heart is a perfect example of a common strategy we instinctively use to reduce dissonance. When we experience a conflict between our beliefs and our actions, we can't rewind time and take back what we've already done, so we adjust our beliefs to bring them in line with our actions. If the story had gone differently, and the fox had managed to get the grapes, only to discover they were sour, he would have told himself that he liked sour grapes in order to avoid feeling that his effort had been a waste." ~ Sheena Iyengar
36. "Erich Fromm in his 1941 book "Escape from Freedom", about the nature of one of our culture's most cherished values. Fromm argues that freedom is composed of two complementary parts. A common view of freedom is that it means "freedom from the political, economic, and spiritual shackles that have bound men," which defines it as the absence of others forcibly interfering with the pursuit of our goals. In contrast to this "freedom from," Fromm identifies an alternate sense of freedom as an ability: the "freedom to" attain certain outcomes and realize our full potential. "Freedom from" and "freedom to" don't always go together, but one must be free in both senses to obtain full benefit from choice. A child may be allowed to have a cookie, but he won't get it if he can't reach the cookie jar high on the shelf." ~ Sheena Iyengar
37. "but in public school i learned that it was not only natural but desirable that i should make my own decisions. it was not a matter of cultural background or personality or abilities; it was simply what was true and right" ~ Sheena Iyengar
38. "Recommendations and categorization are both useful features to seek out when trying to make a difficult decision, because they can benefit our choices in two ways. They make the decision in question easier by allowing us to borrow the knowledge of experts or crowds, and they also help us to develop our own expertise more rapidly than we would if we chose without assistance. Learning what others consider good and relevant provides us with a general overview of a given field, catalyzing our understanding of it and the development of our preferences within it." ~ Sheena Iyengar
39. "The mere exposure effect explains many facets of our lives, such as why it's so hard to find someone who can prepare our childhood favorites like Mom did, and it also holds when we see the latest fashion trends prominently featured in stores, catalogs, and finally on people we know.In addition, when a trend emerges, it sends the message that it's becoming increasingly accepted. When we see the supplies of multiple independent retailers simultaneously shift in one way, we assume the demand has shifted as well. Of course, the change may actually be driven by the prediction of a future shift in demand, which may or may not materialize, but it still affects people's choices." ~ Sheena Iyengar
40. "The higher the exposure a product receives and the greater its perceived social acceptability, the more people will buy it, which in turn further increases its exposure and acceptability." ~ Sheena Iyengar
41. "The saying goes that history repeats itself; personal histories do the same. We can gather the lessons of others' lives through observation, conversation, and by seeking advice. We can use the automatic system to find out who the happy people are, and the reflective system to evaluate how they got to be that way. Pursuing happiness need not be a lonely endeavor. In fact, throwing in our lot with others may be a very good way of coping with the disappointments of choice." ~ Sheena Iyengar
42. "how much choice the animals technically had was far less important than how much choice they felt they had" ~ Sheena Iyengar
43. "What you see determines how you interpret the world, which in turn influences what you expect of the world and how you expect the story of your life to unfold." ~ Sheena Iyengar
44. "A person of "good character" was one who acted in accordance with the expectations of his community" ~ Sheena Iyengar
45. "We are sculptors finding ourselves in the evolution of choosing, not in the results of choice." ~ Sheena Iyengar
46. "Your choices of which clothes to wear or which soda to drink, where you live, which school to attend and what to study, and of course your profession all say something about you, and it's your job to make sure that they are an accurate reflection of who you really are.But who are you, really? The imperative "Just be yourself!" seems straightforward enough. (What could be easier than being who you already are?) Yet we often end up blinking in its headlights, perhaps frozen in place by the concomitant notion that we might, if we are not careful, turn into someone else. It's difficult to move forward when each step could move us further away from the "authentic" self, and so we dither." ~ Sheena Iyengar
47. "life has a way of poking holes in your plans, or in the plans others make for you" ~ Sheena Iyengar
48. "no matter how prepared we are, though , we can still have the wind knocked out of us." ~ Sheena Iyengar
49. "when people are given a moderate number of options (4 to 6) rather than a large number (20 to 30), they are more likely to make a choice, are more confident in their decisions, and are happier with what they choose." ~ Sheena Iyengar
50. "We make choices and are in turn made by them." ~ Sheena Iyengar
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Today's Quote

A stockbroker urged me to buy a stock that would triple its value every year. I told him, 'At my age, I don't even buy green bananas.'"
Author: Claude Pepper

What Did Sheena Iyengar Talk About?

Choice
Con
Wit
Per
Choices
Lit
Hey
End
Hen
Sin
Ally
Act
Ear
Sing
Ours
Use
Ten
Thin
Control
Mean
Able
May
Lives
Tan
Choose
Choosing
Old
Son
Cause
Ourselves
Others
Lie
Ring
Ability
Call
Owe
Cat
Ways
Rate
Win
Hang
Pen
Decision
King
Possible
High
Quality
Late
Less
Likely

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