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Top David Ogilvy Quotes

Browse top 34 most favorite famous quotes and sayings by David Ogilvy.

Favorite David Ogilvy Quotes

1. "Our business is infested with idiots who try to impress by using pretentious jargon." ~ David Ogilvy
2. "If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants." ~ David Ogilvy
3. "The best ideas come as jokes. Make your thinking as funny as possible." ~ David Ogilvy
4. "I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination." ~ David Ogilvy
5. "A good advertisement is one which sells the product without drawing attention to itself." ~ David Ogilvy
6. "Develop your eccentricities while you are young. That way, when you get old, people won't think you're going gaga." ~ David Ogilvy
7. "Advertising is only evil when it advertises evil things." ~ David Ogilvy
8. "If it doesn't sell, it isn't creative." ~ David Ogilvy
9. "Hire people who are better than you are, then leave them to get on with it. Look for people who will aim for the remarkable, who will not settle for the routine." ~ David Ogilvy
10. "Political advertising ought to be stopped. It's the only really dishonest kind of advertising that's left. It's totally dishonest." ~ David Ogilvy
11. "Never write an advertisement which you wouldn't want your family to read. You wouldn't tell lies to your own wife. Don't tell them to mine." ~ David Ogilvy
12. "Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot write plans. They are helpless as deaf mutes on the stage of the Metropolitan Opera." ~ David Ogilvy
13. "Don't bunt. Aim out of the ball park. Aim for the company of immortals." ~ David Ogilvy
14. "I do not regard advertising as entertainment or an art form, but as a medium of information." ~ David Ogilvy
15. "Many people - and I think I am one of them - are more productive when they've had a little to drink. I find if I drink two or three brandies, I'm far better able to write." ~ David Ogilvy
16. "The consumer isn't a moron; she is your wife." ~ David Ogilvy
17. "Hard work never killed a man. Men die of boredom, psychological conflict, and disease. They do not die of hard work." ~ David Ogilvy
18. "Si te rodeas de personas más pequeñas que tú, acabarás siendo un enano. Si te rodeas de personas más grandes que tú, te convertirás en un gigante." ~ David Ogilvy
19. "Never allow two people to do a job which one could do. George Washington observed, ‘Whenever one person is found adequate to the discharge of a duty by close application thereto, it is worse executed by two persons, and scarcely done at all if three or more are employed therein." ~ David Ogilvy
20. "committees can criticize, but they cannot create." ~ David Ogilvy
21. "Hard work, says the Scottish proverb, never killed a man. People die of boredom and disease. There is nothing like an occasional all-night push to enliven morale – provided you are part of the push. Never leave the bridge in a storm." ~ David Ogilvy
22. "A psychologist flashed hundreds of words on a screen and used an electric gadget to measure emotional reactions. High marks went to darling. So I used it in a headline for Dove." ~ David Ogilvy
23. "On average, helpful information is read by 75 per cent more people than copy which deals only with the product. This ad told how Rinso gets out stains. It was read and remembered" ~ David Ogilvy
24. "Consumers still buy products whose advertising promises them value for money, beauty, nutrition, relief from suffering, social status and so on." ~ David Ogilvy
25. "If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don't let it worry you; nobody has ever built a brand by imitating somebody else's advertising." ~ David Ogilvy
26. "First, make yourself a reputation for being a creative genius. Second, surround yourself with partners who are better than you are. Third, leave them to go get on with it." ~ David Ogilvy
27. "I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes." ~ David Ogilvy
28. "I don't know the rules of grammar... If you're trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular." ~ David Ogilvy
29. "Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals." ~ David Ogilvy
30. "Advertising reflects the mores of society, but it does not influence them." ~ David Ogilvy
31. "Every advertisement should be thought of as a contribution to the complex symbol which is the brand image." ~ David Ogilvy
32. "What you say in advertising is more important than how you say it." ~ David Ogilvy
33. "On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar." ~ David Ogilvy
34. "Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them." ~ David Ogilvy

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Today's Quote

You really do hate me, don't you? I mean, destroying someone's ice-cream cone? That's vicious."Her cheeks reddened. "I didn't see you there. Honestly." She wiped at his shirt more frantically, as if she could prevent it from staining if she rubbed hard enough."Oh, now I see your plan, and it's far more devious than I thought." Daniel smirked. "You were looking for an excuse to grope me."
Author: Amanda Hocking

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