Apple Computers Quotes

1. "Google has placed its faith in data, while Apple worships the power of design. This dichotomy made the two companies complementary. Apple would ship the phones and computers, while Google would provide Maps, Search, YouTube, and other web tools that made the devices more useful."
Author: Ben Parr

2. "Apple Computers is a famous example: it was founded by (mostly Republi­can) computer engineers who broke from IBM in Silicon Valley in the 198os, forming little democratic circles of twenty to forty people with their laptops in each other's garages."
Author: David Graeber

3. "They were both going to the big country where there were more psychiatrists than anywhere else in the world. We could just as well say more swimming pools, more Nobel prizewinners, more strategic bombers, more apple pies, more computers, more natural parks, more libraries, more cheerleaders, more serial killers, more newspapers, more raccoons, many of many more things, because it was the country of More. No doubt because the people who lived there had left their own countries precisely because they wanted more, especially more freedom." (Hector and the Search for Happiness) *"
Author: François Lelord

4. "Jobs and Clow agreed that Apple was one of the great brands of the world, probably in the top five based on emotional appeal, but they needed to remind folks what was distinctive about it. So they wanted a brand image campaign, not a set of advertisements featuring products. It was designed to celebrate not what the computers could do, but what creative people could do with the computers. " This wasn't about processor speed or memory," Jobs recalled. " It was about creativity." It was directed not only at potential customers, but also at Apple's own employees: " We at Apple had forgotten who we were. One way to remember who you are is to remember who your heroes are. That was the genesis of that campaign."
Author: Walter Isaacson

5. "Edwin Land of Polaroid talked about the intersection of the humanities and science. I like that intersection. There's something magical about that place. There are a lot of people innovating, and that's not the main distinction of my career. The reason Apple resonates with people is that there's a deep current of humanity in our innovation. I think great artists and great engineers are similar in that they both have a desire to express themselves. In fact some of the best people working on the original Mac were poets and musicians on the side. In the seventies computers became a way for people to express their creativity. Great artists like Leonardo da Vinci and Michelangelo were also great art science. Michelangelo knew a lot about how to quarry stone, not just how to be a sculptor."
Author: Walter Isaacson

6. "Asked about the fact that Apple's iTunes software for Windows computers was extremely popular, Jobs joked, 'It's like giving a glass of ice water to somebody in hell."
Author: Walter Isaacson

7. "Months earlier, Apple had gotten the right to export computers to China,"
Author: Walter Isaacson

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