Consumer Research Quotes

1. "Today the sight that discourages book people most is to walk into a public library and see computers where books used to be. In many cases not even the librarians want books to be there. What consumers want now is information, and information increasingly comes from computers. That is a preference I can't grasp, much less share, though I'm well aware that computers have many valid uses. They save lives, and they make research in most cases a thing that's almost instantaneous. They do many good things.But they don't really do what books do, and why should they usurp the chief function of a public library, which is to provide readers access to books? Books can accommodate the proximity of computers but it doesn't seem to work the other way around. Computers now literally drive out books from the place that should, by definition, be books' own home: the library."
Author: Larry McMurtry

2. "When I was in graduate school in consumer science and math, all of the big companies had labs, all doing blue sky research."
Author: Sandra Lerner

Consumer Research Quotes Pictures