Marketing Quotes

1. "Avon invented the concept of direct marketing and direct selling beauty. And that's still very valid to us. We'll have a firm that will be around for another 114 years as strongly as it was the first 114."
Author: Andrea Jung

2. "Since I'm a mother and a wife, I have to have passion or the frustration would win out. But I love managing people. The product is second to managing the people. And marketing to consumers is so challenging because it is evolving constantly."
Author: Andrea Jung

3. "In school I studied international business and marketing, so I've always been attracted to business."
Author: Apolo Ohno

4. "Firms need to ensure that their ability to provide effective customer service keeps pace with their growth. If you're marketing your firm to new customers, you better be able to provide them service when they do business with you."
Author: Arthur Levitt

5. "You will be very visible in the company photo, also the website and any other marketing materials. There's no way to avoid it. The photo will only be scheduled when you are in the office, so don't try pretending to be sick. They'll wait for you."
Author: Baratunde R. Thurston

6. "When my generation of women walked away from the kitchen we were escorted down that path by a profiteering industry that knew a tired, vulnerable marketing target when they saw it. "Hey, ladies," it said to us, "go ahead, get liberated. We'll take care of dinner." They threw open the door and we walked into a nutritional crisis and genuinely toxic food supply. If you think toxic is an exaggeration, read the package directions for handling raw chicken from a CAFO. We came a long way, baby, into bad eating habits and collaterally impaired family dynamics. No matter what else we do or believe, food remains at the center of every culture. Ours now runs on empty calories."
Author: Barbara Kingsolver

7. "...the concept of marketing is almost as old as humanity itself...suffice it to say here that it took almost no time for a wily serpent to sell Adam and Eve on a shiny apple from the Tree of Knowledge, at which point they became not only the first humans but also the first marketing demographic, and God expelled them from the Garden of Eden for being total consumerist dupes. (p. 40)"
Author: BikeSnobNYC

8. "Marketing is the devil."
Author: Billy Bob Thornton

9. "But we do believe in religion—at least for other people. It is a means ofmarketing hope, and of instilling ethical precepts on the cheap. It is also a form of discipline."
Author: Christopher Hitchens

10. "Something foreign is always living itself through you. Your whole life is the vehicle for something to come to earth An evil spirit. A theory. Amarketing campaign. A political strategy. A religious doctrine."
Author: Chuck Palahniuk

11. "Search is the means through which we navigate the Web. If your business is not visible in search it is difficult for it to be found by your customers. Search, above all else, is marketing, and it is undergoing a massive change."
Author: David Amerland

12. "Our co-founder and company president, Jim Levy, came from a record industry background and understood the marketing and promotion of artists as well as products. So the video game business went from absolutely zero designer credit to something approaching rock star promotion."
Author: David Crane

13. "By the immediate preservation of eggs for home consumption through the use of water glass or lime water, larger supplies of fresh eggs may be made available for marketing later in the season, when production is less and prices higher."
Author: David F. Houston

14. "Um um um um um. This business of—this business about marketing yourself, there's nothing wrong with that. Unless we're allowed to think that that's—that that's it. That that's the point, that that's the goal, you know? And that's the reason we're here—because that's so empty. And you as a writer know that it's—if you as a writer think that your job is to get as many people to like your stuff and think well of you as possible … And I could, we could both, name writers that it's pretty obvious that's their motivation? It kills the work. Each time. That that's maybe 50 percent of it, but it misses all the magic. And it misses, it doesn't let you be afraid. Or it doesn't, like, let you like make yourself be, be vulnerable. Or … nah, see, I'm not … Anyway, anyway."
Author: David Foster Wallace

15. "I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes."
Author: David Ogilvy

16. "Marketing is what you do when your product is no good."
Author: Edwin Land

17. "Now, sorcery rules the world. Of course, most don't call it sorcery; indeed, many would be horrified by such a notion. Instead, they use words like ideology, politics, defence, security, patriotism, commerce, industry, marketing, consumerism and belief. But where there is power-seeking, especially power over others or for oneself, though also over oneself, and be it wittingly or unwittingly conjured up, make no mistake: there is sorcery afoot. It just comes in different shades and colours, that's all."
Author: H.M. Forester

18. "What you get out of an M.B.A. programme, no matter how much experience, is functional tools and understanding in disciplines: you'll understand economics, you'll understand marketing, finance, accounting. That, M.B.A. programmes do very well."
Author: Henry Mintzberg

19. "If you build software, every error message is marketing"
Author: Jason Fried

20. "No true fan wants to go to Comic-Con and get assaulted with a marketing blitz about just any old show."
Author: Jim Lee

21. "Fist Century Christians never aspired to be "relevant" or "contemporary" with their present day culture. In fact, they resisted the secular influence of the Roman Greco Empire even to the point of their own death. Today there is a movement at large attempting to "re-brand" Christianity. It is lead by those who see themselves as a new breed of Church ‘innovators" with a new approach to building Christ's Church by utilizing a combination of creative marketing techniques, corporate strategies, real estate development and personal development techniques. Amidst all the religious noise and board room business, I hear the sound of a movement underway, it's the sound of people determined to return to the Churches organic roots. People exhausted and wounded by the big corporate machine of religion, desperate for an authentic touch of Jesus. There is a NEW Church that it coming...it is a pure reflection of the very first one. Acts 2"
Author: John Paul Warren

22. "Mikazuki Publishing House What our Friends Think We Do: Advertising, Marketing, Selling, Promotion.What Authors Think We Do: Cut checks and hand out money.What We Really Do: Educate human beings."
Author: Kambiz Mostofizadeh

23. "With the explosion of technology over the last 15+ years, we are in the process of a complete paradigm shift in regards to how we communicate in our marketing, public relations and advertising. Social Media has forever changed the way businesses and customers communicate and the beauty of it is that, through your channels, you can reach your audience directly and at lightning speed. Social Media has also changed the way customers make their buying decisions. Pinterest, Google+, Twitter, YouTube, and Facebook, have made it easy to find and connect with others who share similar interests, to read product reviews and to connect with potential clients. Within these networks there is an amazing and wide open space for your unique voice to be heard. As the web interacts with us in more personal ways and with greater portability, there is no time better than the present to engage with and rally your community."
Author: Kytka Hilmar Jezek

24. "Writing is easy, its marketing that is truly hell!"
Author: L.A. Jones

25. "From her own life experience Keldaren knew that loveable hunks were in short supply anywhere in the galaxy, loveable hunks who knew her were an extinct species, and that more marketing companies than friends had her phone number."
Author: L.L. Watkin

26. "The most devastating thing artists can do to their career is get in their own way, and way too many people do. It's not the labels, the industry, the fans, the cities, the economy, the social media, the marketing, the promoting, the 'right time,' the music, or whatever other excuse you can come up with that determines whether you succeed or you fail. It is you, no one else,"
Author: Loren Weisman

27. "A curiosity: my name, Rem, will someday come to mean a line of text in a language spoken only by machines. Specifically, it will mean a line that the machines can safely ignore--one that's only there as a mnemonic, a placeholder, for the people who give the machines their orders. A REM line might say something like "this bit is a self-contained sub loop" or "Steve Perlman in Marketing is a shit." The program as a whole rolls on past and around the REM lines, ignores them completely as it takes its shape, moves through its pre-ordained sequences, unfolds its wonders. My mother named me well."
Author: Louise Carey

28. "Brand-name drugs have no competition, since the government grants them very long, exclusive marketing rights."
Author: Marcia Angell

29. "Which on am I?" I drew my left eyebrow in a high, puzzled arch. "Which what?" Crack reached for her makeup kit. "Bottom or fool?" She pulled out a tiny mirror and put another layer of mascara on her giant fake lashes. She used a special oversized mascara brush for her oversized lashes, carried in a big tube. "No. Trixie, Twinkie, or Bubbles?" I asked. "Who, in the show?" She shrugged. "What ever you want, Sugar. Makes no diff to me. A name's just another kind of package. Marketing. Starts the day you're born" p.136"
Author: Monica Drake

30. "True humility is when you can surprise yourself more than others; the rest is either shyness or good marketing"
Author: Nassim Nicholas Taleb

31. "Tell the story you want to tell, and let it be as long as it needs to be. Worry about marketing it later."
Author: Patricia C. Wrede

32. "A business without marketing is dead."
Author: Paul Cookson

33. "Tax cuts create more jobs and this is something we as Republicans have to do a better job of marketing."
Author: Pete Sessions

34. "I think America and Britain have a different culture from France. They discovered marketing and consumerism before France."
Author: Pierre Dukan

35. "The marketing people are always talking about something called 'consumers'. I have this image of a fat little man in baggy Bermuda shorts, a Hawaiian shirt, and a straw hat with beer-can openers dangling from it, clutching fistfuls of dollars."
Author: Robert James Waller

36. "When I get all focused on songwriting, I get into all the marketing and promotion that we do to make it happen. Then the right song comes along and blows it all out of the water. The right song will do it for you every time."
Author: Ronnie Dunn

37. "Bones is, in short, my hero. She is like a one-woman marketing campaign for smart girls."
Author: Sarah Strohmeyer

38. "The marketing department uses many advanced techniques to match products and buyers in a way that mximizes profits. For example, they give away keychains."
Author: Scott Adams

39. "Google actually relies on our users to help with our marketing. We have a very high percentage of our users who often tell others about our search engine."
Author: Sergey Brin

40. "Writing a book is a tremendous experience. It pays off intellectually. It clarifies your thinking. It builds credibility. It is a living engine of marketing and idea spreading, working every day to deliver your message with authority. You should write one.Seth Godin"
Author: Seth Godin

41. "1. Why is it foolish to launch a new business with millions of dollars in TV ads?2. Are the market leaders in every industry more vulnerable to sudden successes by the competition than ever before?3. Should book publishers issue the paperback edition of a book before the hardcover?4. What's the single most important asset a company can create—and what is the simple thing that can kill it?5. Every ad needs to do one of two things to succeed...yet most ads do neither. What's the right strategy?6. Does the Net create a dynamic that fundamentally changes the way everything is marketed?7. How can every business...big and small...use ideavirus marketing to succeed?"
Author: Seth Godin

42. "Education itself is Marketing--marketing tools and perspectives to people who don't necessarily realize why they need them, how it will serve them, what they might accomplish with them. And, ensuingly, Marketing itself is Education (with no attempt to assess the value of what is being marketed)."
Author: Shellen Lubin

43. "For a truly effective social campaign, a brand needs to embrace the first principles of marketing, which involves brand definition and consistent storytelling."
Author: Simon Mainwaring

44. "So my degree was in political science, which I think was - the closest I could come to marketing is politics."
Author: Steve Case

45. "100% of a Guru's marketing plan depends on you holding the belief that you are not enough; that you were created less equipped than necessary to fulfill your purpose. What if you let go of that belief and connected with the truth of your innate power to change and shape your life? You ARE enough. You CAN change and shape your own life. Anyone who tells you different is simply lying. Your life has immeasurable potentiality for greatness; act accordingly."
Author: Steve Maraboli

46. "Ray and I do not draw salaries, Any profits will be re-invested into marketing the music we believe in."
Author: Steve Vai

47. "Epstein came up with an elaborate plan, including TV ads, and presented it to the board. The board rejected it."It really came down to this," McCaffrey later said. "We have a limited budget. Do we want to put that money into the technology, into the infrastructure, into hiring really great people? Or do we want to blow it on a marketing campaign that we can't measure?" Larry and Sergey told Epstein that his interim stint was over"
Author: Steven Levy

48. "I love studying folklore and legends. The stories that people passed down for a thousand years without any sort of marketing support are obviously saying something appealing about the basic human condition."
Author: Tim Schafer

49. "Pop culture is not about depth. It's about marketing, supply and demand, consumerism."
Author: Trevor Dunn

50. "Jobs described Mike Markkula's maxim that a good company must "impute"- it must convey its values and importance in everything it does, from packaging to marketing. Johnson loved it. It definitely applied to a company's stores. " The store will become the most powerful physical expression of the brand," he predicted. He said that when he was young he had gone to the wood-paneled, art-filled mansion-like store that Ralph Lauren had created at Seventy-second and Madison in Manhattan. " Whenever I buy a polo shirt, I think of that mansion, which was a physical expression of Ralph's ideals," Johnson said. " Mickey Drexler did that with the Gap. You couldn't think of a Gap product without thinking of the Great Gap store with the clean space and wood floors and white walls and folded merchandise."
Author: Walter Isaacson

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