Value Propositions Quotes

1. "By using repetition, images, and other strategies - all of which communicate truths in ways that are not cognitively or propositional - marketing forms us into the kind of persons who want to buy beer to have meaningful relationships, or to buy a car to be respected, or buy the latest thing to come along simply to satisfy the desire that has been formed and implanted in us. It is important to appreciate that these disciplinary mechanisms transmit values and truth claims, but not via propositions or cognitive means; rather, the values are transmitted more covertly...This covertness of the operation is also what makes it so powerful: the truths are inscribed in us through the powerful instruments of imagination and ritual."
Author: James K.A. Smith

2. "Truth and reality are two different things. Truth is nothing more or less than an expression of reality as you perceive it, while reality being something totally independent of, and indifferent to how you express, or even, perceive it. People differ only in their reference to reality; and this difference is not without its own implications. Certain interpretations have more value in certain situations, and vice versa. Any number of opposite propositions may be true simultaneously, but their truth value will ultimately decide their worth. From which angle to look at reality at a certain time, is a wisdom philosophy is not designed to endow. It can only help you refine your perception. In order to choose and change your mode of perception, you perhaps need Will."
Author: Raheel Farooq

3. "Believing a given proposition is a matter of believing that it faithfully represents some state of the world, and this fact yields some immediate insights into the standards by which our beliefs should function. In particular, it reveals why we cannot help but value evidence and demand that propositions about the world logically cohere."
Author: Sam Harris

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